Logos are part of what defines a company. These designs are seen by long-time purchasers and potential customers, they are used to promote product, and ultimately contribute to what the target market should feel. Unfortunately, if a logo is unattractive, people may be less likely to associate positive emotions with it and, by extension, the company with which it is associated. Companies, such as Nike, Facebook, and McDonald’s, have globally recognized logos that don’t need words to describe them – they are memorable and unequivocally attached to the brand, and consumers have been trained to create that strong association that is critical for brand awareness. It’s important to take the time to decide how you want your logo to be seen – will it be a single, simple image, or will it be a highly structured design that’s acts as a story in its own way? Learn how important colors, themes, and pre-planning are before you tackle the design head-on, with these provided resources, so that you can make a meaningful logo that has real impact.
Pick Logo Colors
The color(s) applied to a logo are a representation of the company with which it is associated and will define how consumers feel about the product or service. When these customers look at your design, the first thing they notice may be the color, and because different colors are associated with different emotions, it is important to choose those that best reflect how the company wants to be perceived. Color psychology plays an important role and the science has been proven affective. For example, blue largely represents confidence and dependability within the mind of the consumer; because of this association, blue is a popular choice for those in the financial sector.
Get Inspiration from Famous Logos
There are tried and true principles of logo design that major companies and logo designers consistently apply to their designs. Referencing famous and well-done logo designs is a great way to draw inspiration and key into design principles that have worked well. That being said, it is equally important that your design be original and avoids infringing on existing logos and copyrights. Applying design best practices and effective use of layout, colors, shapes, and so on will help create effective logos that invoke the intended consumer response. Draw from the following for inspiration:
Pick a Common Theme for your Logo Design
Incorporating a clear theme within your logo design is another way in with the desired response can be pulled out of the intended audience. Typically, a when in the beginning stages of logo creation, a theme will be decided on; this can be a thought, connotative message, or symbol. That theme is then applied to one or more logo designs in different ways, from there, the process of narrowing down what is approved or declined in terms of style, colors, etc., can begin knowing that the overall theme has still been applied in one form or another. For example, if one was to design a logo for a surfboard manufacturer, they may choose to focus on waves and harmony; that could be done by including a clear image of a wave alongside a company name or integrated into the company name itself through the use of creative typography, whichever direction is taken, the theme is still present.
Draw Logo Samples on Paper
Once all information related to preferences in colors, approaches to design, and theming has been obtained, it’s time to begin drafting and sketching out potential designs. This step may make the actual digital design process much easier by allowing for an exploratory, free-hand approach, prior to putting in the meticulous work needed to make an idea a reality. After trouble shooting potential design flaws on paper, you’ll be more prepared to create a digital draft. Tangible sketches are also a helpful reference that can be used to ensure that all logo concepts and requirements are carried through conception to production without losing any key points.
Get Colleague and Customer Input
Constructive feedback and critique are an important part of any commercial design or logo design process; because opinions and approaches to a single problem may vary greatly, there may be several important “buy-ins” that need to be cleared prior to the final draft being implemented and integrated into the company’s identity. Professional critiques are also a way in which the client can feel that they are involved in the decision making. To meet the needs of the client in the most effective way, consider all provided feedback and apply it as needed. If there is, as is likely, a difference in opinion, it’s important that any suggestions that may compromise the effectiveness of the design be addressed and clearly explained for the benefit of the client. Likewise, it’s important that the designer keep an open mind.
Think before you execute. Here’s a guide to creating effective logos…without breaking the bank. A badly executed logo design is a step towards failure. You need to ensure that the logo design you create for your company encompasses your company’s identity in a neat and professional manner. A good brand identity is essential for small companies as much as it is for bigger ones. We understand that small companies do not have a huge budget which they can employ for the creation of their brand logo, which is why we have put together these tips to help them create a strong profile, without spending a fortune on it.
Do-It-Yourself Custom Logo Makers
There are various Do-It-Yourself logo makers available on the internet which you can use to create custom logo designs of your choice. We think websites like DesignMantic are great logo creation tools which you can use instead of crafting an unprofessional logo on MS Paint (a big no-no, in the world of graphic designing) or trying to create a logo design on Adobe Photoshop (without knowing how to use all the complicated tools properly). Logo design creation is a complicated process. Thankfully, logo makers let you choose a symbol of your choice from a variety of logo design templates and then let you make changes according to your requirements. The good thing about these tools is that they help you create a logo design which looks good and presentable. There are many things that need to be considered when you make your own logo, and logo makers make life easy by minimizing the hassle. For example, depending on your need you have the option of choosing between .jpeg, .png or .pdf formats when downloading your final logo design from DesignMantic.
Hire a Graphic Designer
You can hire a professional graphic designer to help you create a powerful logo design but finding an experienced graphic designer who provides good services at a low cost may prove to be a daunting task. Hiring a professional is a good option if you are personally connected with someone who is a graphic designer and is willing to give you a discount. If you are up for some research, you can look for some graphic designers who offer their services at a lower cost. These are usually freelance graphic designers who have taken up graphic designing as a hobby or part time profession. You can use websites like Freelancer.com to find some good graphic designers who can help you create your logo design as per your requirements. The problem with this process is that it can become very frustrating if you and the designer are not on the same wavelength. Many people resort to online logo creation websites to get a logo design which suits their choice and not what the graphic designer likes.
Logo Design Contests
If you find hiring a professional a drag, you can use crowdsourcing websites to start a logo design contest to make your work simpler, and it is affordable. This is a better option for the creation of your logo design because it lets you engage graphic designers from a network of experts. You get many different options and viewpoints as compared to just a few if you choose to hire a professional designer. You can choose the logo design which you like from a plethora of options and have your changes incorporated with ease. The additional feature of adding the element of competition adds an interesting spark to this process. The designers out forward their best designs to be able to achieve their prize.
Some Points to Remember
You are free to choose whichever method you prefer for your custom logo but here is some advice that you must consider when creating your logo design. You want your logo to create a buzz, but not in the wrong way. Have you seen the Pepsi logo fail? Make sure the symbols and designs you use in your logo design do not signify anything other than what your brand is. There are many smart and creative individuals out there, waiting to rip your concept apart.
See these great logo designs in contrast to get a better idea of what your business logo should look like. Make sure that you use colors and fonts which suit your identity. Try not to use gradients in your logo design but if you are, keep them minimal as they tend to look tacky. You need to create a good concept without making your logo design too complicated. Using logo makers, hiring professionals, and starting logo design contests help you get professional input and save you from making mistakes and technical errors while also helping you create a logo design that you like.